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What's your Plan for growth?
When I meet with prospective clients I always ask this question: What is your plan for growth, for increasing your customers, for deepening your marketing presence to make an impact on the marketplace?
Most small and many medium sized businesses don't have a plan. They utilize some methods, such as print adverstising, direct mail, and may even have a website, but they don't have a plan to implement as a step by step process for getting new customers.
This is where Soal Marketing can help. We will meet with you and talk to you about what you're doing, and how we can use the power of the internet to enhance your current methods. But more importantly we will propose a plan-a step by step method of gaining new customers. The list of services that we offer-Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Design and development, and email marketing-are all great methods on their own, but they need to be taken together in a plan of action to make a real impact.
Case in point: If you already have a website that you like, and are happy with, that's great. But if possible customers are on the internet looking for what you do, and they can't find your site, or can't even find a local listing for your business, that website is gathering dust. If you don't believe you are getting your monies worth by using your website to get customers, you're not. And that website you love so much may need an overhaul or you may need a new design to really capture the searches that are happening on the internet for your business. The Marketing Plan:
We will devise a specific plan of action for utilizing the internet to gain more customers. Each of the methods below can be incorporated into the plan of action, depending on your needs. In some cases, for example, a local business may not need any help with local search enhancement, but needs to utilzed paid search in order to bring in more customers. SEO
if you have an existing site, we will provide a report on the search engine friendly-ness of your site. Changes that are required to make your site search engine friendly can then be implemented by you and your IT people, or you can hire us to come in and make the changes for you. We can also be hired as consultants to manage and monitor your content to make sure that the results you do achieve in the natural results have a chance of staying there. Nobody gets high results that stay without maintaining their content.
SEM
We will research the appropriate key words for your industry, and begin to get results fast. Buying the right key words and page position is a time intensive endeavor and we have expert partners who can leverage the power of the internet to get prospects to find you.
Social Media Marketing
Online, right now, there may be a conversation happening about your business-and sometimes it might not be a good conversation. Don't you want to find out what people have to say about your company? Get in on the conversation with the best practises and methods of utilizing social media. Social Media marketing is a great source of feedback from prospects and interested parties, and is another method to drive traffic back to your site.
Local Search Enhancement
if you are a local business, and you do a search for your business using a local locator (such as "dentist Milwaukee, wisconsin) what comes up is a local search results. These results are derived from the search engines using a seperate data base from the rest of the search engines. We have created a service called search4itlocal that will not only make sure that your information is correct and up to date, but we can use this local search enhancement to also add some Search Engine Optimization to your site.
Web Design and Development
If you don't have a website, our web designers and development team with come up with a plan that covers both your exisiting customers and will attract new prospects. Crucial to being a web friendly site is to have a Content Managment System, enabling you to own the content of your site and make changes whenever you need to. Frrequent updates to content are crucial to remaining search engine friendly, and a content management system is a crucial element to any web marketing strategy. Launching a quality web site should not be that difficult. It doesn't have to take weeks, it doesn't have to cause headaches, it doesn't have to cost your entire marketing budget. Your web presence, landing pages, and search engine marketing have the great potential of contributing the most to your business advancement. Done correctly, it could quickly become your major source of growth.
Maintaining static web pages is difficult & often times demand the inclusion of an expert.
Nearly all high-end web sites contain content that changes on a daily or weekly basis. “Content” is defined as any text or graphics on a site that is used to support the site’s purpose. It is very important to change content frequently in order to ensure that the site is fresh and the content stays relevant to a given timeframe and/or audience.
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