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'Net Features
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The Magazine For Website Success
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SEO Meta Data Mechanics: Titles & Descriptions
Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts.
There’s a lot more to securing first-place and first-page rankings, however, than links and personal connections. For that you’ll need to delve into the...
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Finding Lost Impressions with Share of Voice Metrics
In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived.
Advertisers on AdCenter can now create impression share reports and access statistics about the percentage of ad impressions they may be losing...
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Doubling AOV with Behavioral Commerce
The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that.
The internet retailer selected retargeting and behavioral commerce platform Steelhouse, an Ad-Tech Innovation award winner, and saw its average order...
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Google Update Highlights Freshness
Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus.
Google has essentially made several adjustments/updates to the freshness algorithm it released back in November. While these...
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Three Ways to Get More Out of Local
While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies.
The study explored how engaged national brands are in their local marketing efforts, and three key elements...
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