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Emma Email Marketing Blog
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Find email marketing tips and email newsletter campaign examples at the Emma Email Marketing Blog. Learn more about digital marketing conferences, email marketing industry standards and more.
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Things we love: Buttons that call the shots - Why buttons make a believer (and a buyer) out of me
I had an epiphany not long ago, as I was checking email one minute and somehow shopping for “fridge solutions” the next. Did I think I had a fridge problem to solve before I opened this email? No. Did I somehow click the button anyway? Uh-huh. So what happened? In fact, the email was so [...]
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Share the love - How to expand the reach of your campaigns on social networks
When I was 13-years-old, I thought I’d marry a Backstreet Boy. I had their faces plastered on my bedroom walls, and I knew their middle names and birthdays. Since I was such a big fan, I talked about them all the time because that’s what we do when we love something: We tell everyone. Fans [...]
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Sexy, new-fangled email statistic - OK, maybe it's not new, but ...
Sometimes we get caught up in so many of the *other* reasons that email marketing makes sense, that we lose sight of the one that really matters: email works. The DMA estimates that in 2011, it brought back over $40 for every single dollar spent. It’s staggering, right? While this $40 is certainly an average [...]
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Email: the genre everyone reads - Tell your company's story, right there in those inboxes
Editor’s note: This post was originally published as a guest post on Social Media Explorer. In many ways, content strategy is about finding the most effective and memorable ways to tell your story. And the inbox is an ideal place to do just that. The problem is, most companies send promotion after promotion, and they forget [...]
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Video: Quick tips for nonprofits
Spring break is behind us, and we’re moving toward summer. Whether you’re heading into your slow season or ramping up for a donation drive, now’s a good time to polish your email marketing campaigns. I’m here to share three tips for nonprofits to make the most of email marketing dollars: Put a donate button in [...]
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